For over 150 years, Bassetts Ice Cream has been churning out Philadelphia-style ice cream, making it the oldest company of its kind in the U.S. This sixth-generation family business prides itself on using only Pennsylvania dairy products, ensuring the quality and taste that’s become a beloved staple in Philadelphia and beyond. Dive into the fascinating history of this company, from its humble beginnings to international renown. Find out more on iphiladelphia.
Laying the Foundation
Lewis Dubois Bassett, the visionary behind Bassetts Ice Cream, was born on January 27, 1829, in Daretown, New Jersey. A teacher and farmer by trade, he began crafting ice cream in 1861 in his own backyard, with a mule doing the heavy lifting.
Bassett would then transport his freshly made ice cream to markets in Philadelphia. As demand soared, he opened shops at 5th and Market Streets in 1885. When the new Reading Terminal Market debuted in 1892, a Bassetts Ice Cream shop opened there too. Remarkably, this location is still thriving in the 21st century, remaining one of its most popular retail spots and even hosting a visit from President Barack Obama.
Following his father’s passing in 1906, Lewis Lafayette Bassett Jr. took the reins, continuing to refine and expand the family business. This marked the beginning of a proud family tradition that endures to this day.
The Rise of Bassetts Ice Cream
Bassetts Ice Cream has always remained a family-run enterprise. When the founder’s son passed away in 1917, his wife stepped in to manage the business, as their son was still too young.
Lewis Lafayette Bassett Jr. officially took charge of the ice cream shop and production in 1925, at the age of 21. A decade later, he achieved a remarkable feat: delivering ice cream to the American Embassy in Tokyo, expertly packed in dry ice. In 1959, 50 tubs of Bassetts ice cream made their way to the USSR, signaling the dawn of the company’s international expansion.
In 1961, the company proudly celebrated its 100th anniversary. So, what made Bassetts ice cream a sensation among Philadelphians? Unlike most U.S. ice creams that relied on egg yolks, Bassetts omitted them, allowing the rich taste of fresh cream to shine through. Furthermore, they were among the first to incorporate vanilla into their production, creating the unique and beloved flavor that locals adore.
In 1976, Ann Bassett, the founder’s great-granddaughter, became president, spearheading the company’s expansion beyond city limits. David Bassett, another great-grandson, took over retail operations in 1977, followed by Roger Bassett, a fifth-generation family member, three years later.
The founder’s great-great-grandson, Michael Strange, joined the family business in 1983 and in 1989 became president. His mother remained in the CEO position. Ann Bassett retired in 1994.
In 1996, the company unveiled a new hit: the Bassetts Ice Cream Sandwich, which quickly became a fan favorite. It’s worth noting that Bassetts has always been at the forefront of product innovation, constantly updating its offerings to keep pace with changing tastes and trends, or even setting them themselves.
Bassetts Ice Cream in the 21st Century
Beyond its own retail stores, Bassetts Ice Cream expanded its reach in the 21st century, supplying restaurants, clubs, and cafes. In 2008, the iconic ice cream began its journey to China, where it was eagerly imported and sold.
In 2010, President Obama famously enjoyed Bassetts ice cream at Reading Terminal Market. The following year, the company celebrated 150 years in business, launching the new Bassetts Belgian Chocolate Dipped Super Premium Ice Cream Bar and a delicious Salted Caramel flavor.
The company’s global expansion continued to soar:
- In 2012, Bassetts retail stores opened their doors in China;
- By 2017, Bassetts products hit the shelves in South Korea, with over 20 retail locations opening across the country within six months of the partnership’s launch;
- In 2020, ice cream imports began in Taiwan, where it also became a featured dessert at Hi Lai Harbor restaurants.
During this time, Eric Bassett and Alex Strange, representing the sixth generation, joined the family business. While Ann Bassett passed away in 2019, her descendants are dedicated to furthering the now international enterprise.
Notably, in 2017, Bassetts Ice Cream updated its logo and packaging for only the third time in its history. The new design featured original illustrations by a local artist, adding a fresh, artistic touch.
Thus, Bassetts Ice Cream stands as America’s oldest ice cream company. The company remains true to its brand heritage while continuously embracing innovation. New flavors are always on the horizon, and modern stores boast digital menus, yet every change is meticulously considered and perfected.
The Bassett family is committed to passing down their business for generations to come, taking immense pride in the ice cream they’ve been crafting from local dairy products for over 150 years.